Ingenbleek, Paul T. M. - In: Management decision : MD 52 (2014) 1, pp. 33-53
Purpose: In the mainstream normative pricing literature, value assessment is virtually non-existent. Although the … resource-based literature recognizes that pricing is a competence, value-informed pricing practices are still weakly grounded … in theory. The purpose of this paper is to strengthen the theoretical grounds of such pricing practices. Design …