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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Green innovation games : value-creation strategies for corporate sustainability
Lampikoski, Tommi; Westerlund, Mika; Rajala, Risto; … - In: California management review 57 (2014/15) 1, pp. 88-116
Persistent link: https://www.econbiz.de/10010505285
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Service innovation myopia? : a new recipe for client-provider value creation
Möller, K. E. Kristian; Rajala, Risto; Westerlund, Mika - In: California management review 50 (2007/08) 3, pp. 31-48
Persistent link: https://www.econbiz.de/10003733772
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Managing inter-organizational networks for value creation in the front-end of projects
Matinheikki, Juri; Artto, Karlos; Peltokorpi, Antti; … - In: International journal of project management : the … 34 (2016) 7, pp. 1226-1241
Persistent link: https://www.econbiz.de/10011579816