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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Consumer behaviour
26
Konsumentenverhalten
26
Social marketing
17
Beziehungsmarketing
12
Relationship marketing
12
Social Marketing
12
Dienstleistungsqualität
11
Service quality
11
Australia
8
Australien
8
Services marketing
8
Customer satisfaction
7
Dienstleistung
7
Kundenzufriedenheit
7
Emotion
6
Services
6
Brand management
5
Einzelhandel
5
Markenführung
5
Retail trade
5
Beschwerdemanagement
4
Brand image
4
Complaint management
4
Dienstleistungsmarketing
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Markenimage
4
Marketing not elsewhere classified
4
Social Web
4
Social web
4
Sustainability
4
Value creation
4
Well-being
4
social marketing
4
Alcohol consumption
3
Alkoholkonsum
3
Anthropomorphic tendency
3
Anthropomorphism
3
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English
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Russell-Bennett, Rebekah
3
Previte, Josephine
2
Zainuddin, Nadia
2
Kietzmann, Jan
1
Letheren, Kate
1
Mulcahy, Rory
1
Whittaker, Lucas
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European journal of marketing : EJM
1
Journal of marketing management : MM
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
3
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Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas
;
Mulcahy, Rory
;
Letheren, Kate
; …
- In:
Technovation : the international journal of …
125
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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