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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
14
Customer satisfaction
14
Kundenzufriedenheit
14
Relationship marketing
14
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Konsumentenverhalten
12
Beschwerdemanagement
10
Complaint management
10
Customer service
9
Kundenservice
9
Advertising effects
8
Language
8
Werbewirkung
8
Communication
5
Emotion
5
Kommunikation
5
Sprache
5
Customer integration
4
Kundenintegration
4
Multilingualism
4
Product placement
4
Service recovery
4
Brand management
3
Markenführung
3
Mehrsprachigkeit
3
Meta-Analyse
3
Meta-analysis
3
Product Placement
3
Service failure
3
Value creation
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Advertising planning
2
Belgium
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Brand
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Brand name placement
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Grönroos, Christian
1
Hazée, Simon
1
Leroi-Werelds, Sara
1
Ravazzani, Silvia
1
Streukens, Sandra
1
Van Vaerenbergh, Yves
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Journal of service management
2
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ECONIS (ZBW)
2
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Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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