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Value creation in an SME from a traditional industry : it all adds up
Marinova, Svetla Trifonova; Marinov, Marin A. - 2017
Persistent link: https://www.econbiz.de/10011597929
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Meanings and interpretation of value creation : the role of context and value chain position
Marinova, Svetla Trifonova; Marinov, Marin A. - In: New business models and institutional entrepreneurs : …, (pp. 1-19). 2018
By adopting a firm-focused perspective to value creation in order to unveil the firm-specific meanings and interpretations of value creation, the paper explores how companies with a different position in a global value chain perceive the internal and external value they create. Based on...
Persistent link: https://www.econbiz.de/10011942144
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Value co-creation in social media networks
Marinova, Svetla Trifonova; Eduardsen, Jonas; Marinov, … - In: Value in marketing : retrospective and perspective stance, (pp. 163-179). 2020
Persistent link: https://www.econbiz.de/10012151161
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Value creation in international business
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011589386
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Value creation in the internationalization of SMEs
Marinova, Svetla Trifonova; Nummela, Niina; Larimo, Jorma - 2017
Persistent link: https://www.econbiz.de/10011597900
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An MNC perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011520755
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An SME perspective
Marinova, Svetla Trifonova (ed.); Larimo, Jorma (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011576332
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Absorptive capacity, value creation and new service development in multinational enterprises : the role of knowledge flows between customers, subsidiaries and headquarters
Leposky, Tiina; Ibn-Raslān ar-Ramlī, Aḥmad Ibn-Ḥusain - In: Research handbook on knowledge transfer and …, (pp. 210-225). 2022
Persistent link: https://www.econbiz.de/10013191512
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An entrepreneurial framework for value co-creation in servitization
Yang, Man; Leposky, Tiina - In: Industrial marketing management : the international … 107 (2022), pp. 484-497
Persistent link: https://www.econbiz.de/10014230628
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Finding solutions to the challenges of internationalisation
Marinov, Marin A. (ed.); Sørensen, Olav Jull (ed.) - 2016 - 1. edition
Persistent link: https://www.econbiz.de/10011455637