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Outcome versus process value in service delivery
Luu, Ngoc; Le Nguyen Hau; Ngo, Liem Viet; Bucic, Tania; … - In: The journal of services marketing 30 (2016) 6, pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 109-133). 2023
Persistent link: https://www.econbiz.de/10013543213
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Value synergy and value asymmetry in relationship marketing programs
Luu, Ngoc; Ngo, Liem Viet; Cadeaux, Jack - In: Industrial marketing management : the international … 68 (2018), pp. 165-176
Persistent link: https://www.econbiz.de/10011822206
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415