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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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A simultaneous equation analysis of advertising, concentration and profitability
Pagoulatos, Emilio; Sorensen, Robert - In: Southern economic journal 47 (1981) 3, pp. 728-741
Persistent link: https://www.econbiz.de/10002617186
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Advertising and profitability
Reaser, Alison Lynn - 1974
Persistent link: https://www.econbiz.de/10002676981
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Advertising, concentration, and profitability : the simultaneity problem
Martin, Stephen - In: The Bell journal of economics 10 (1979) 2, pp. 639-647
Persistent link: https://www.econbiz.de/10002438578
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Advertising and rate of return
Ayanian, Robert Louis - 1974
Persistent link: https://www.econbiz.de/10001841142