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Marketing and corporate strategy
Wind, Yoram - In: The Wharton magazine 6 (1982) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
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Research for multinational product policy
Wind, Yoram - In: Multinational product management, (pp. 165-184). 1977
Persistent link: https://www.econbiz.de/10003012663
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Planning product line strategy : a matrix approach
Wind, Yoram; Claycamp, Henry J. - In: Journal of marketing 40 (1976) 1, pp. 2-9
Persistent link: https://www.econbiz.de/10003012599