Viewership of traditional television has decreased in the past decade, particularly among younger viewers. This paper studies the impact of this decline on the U.S. TV advertising industry using a two-sided model that explicitly considers viewers’ demographics. The model incorporates viewers,...

Segmentation and targeting are cornerstones of marketing and advertising. While it is common to segment and target customers based on demographic characteristics, these practices may seem increasingly at odds with recent cultural movements (e.g., #MeToo, Black Lives Matter). Yet research to date...

Das Forschungsprojekt „Impulse für Wirtschaftswachstum und Beschäftigung durch Orientierung vonUnternehmen und Wirtschaftspolitik am Konzept Design für Alle“ wurde gemeinsam vom InternationalenDesign Zentrum Berlin (IDZ) und dem SIBIS Institut für Sozialforschung und...