This research starts with a premise, whether significant difference in perceived service quality (PSQ) exist within demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation and marital status. Web survey has been administered to 308 online...

This review starts with a premise that numerous previous studies have used demographic profile of the online shopper to comprehend difference in their online buying behavior. Taking above reason in account an exhaustive literature review of the relevant studies has been undertaken to understand...