Investment scenario in India has undergone a sea change with entry of private players in Insurance Sector, advent of Information Technology, wide use of internet, increase in investor awareness with positive steps in statutes and on line trading in Capital Markets. Insurance is perceived as need...

The study aims at finding perception of sample investors about insurance as an investment avenue. Study is based on primary data collected from 1289 sample investors from urban as well as rural area from Satara; collected with the help of stratified sampling on the basis of Socio-economic...