Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beverage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbung und Festplattenrecorde...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beverage
USA
4
United States
4
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Brand management
2
Fernsehsender
2
Fernsehwerbung
2
Markenführung
2
Television advertising
2
Television industry
2
Confectionery
1
Consumer motivation
1
Event marketing
1
Event-Marketing
1
Getränk
1
Humor
1
Information behaviour
1
Informationsverhalten
1
Internet
1
Jugend
1
Kaufmotiv
1
Market research
1
Marktforschung
1
Media usage
1
Mediennutzung
1
Neuromarketing
1
Neuroscience
1
Neurowissenschaften
1
Rauschgift
1
Rundfunkwerbung
1
Süßwaren
1
Vereinigte Staaten
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Stipp, Horst
1
Teixeira, Thales S.
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
