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Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: MSI reports : working paper series (2008) 1, pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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Qualitative evaluation methods
Patton, Michael Quinn - 1984 - 6. print
Persistent link: https://www.econbiz.de/10000125903
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Der Komplexität gerecht werden : Potenziale agentenbasierter Simulationen zur Evaluation kommunikativer Planungsprozesse
Schenk, Tilman A. - In: Raumforschung und Raumordnung 68 (2010) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10003940410
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A class of statistical models for evaluating services and performances
Corduas, Marcella; Iannario, Maria; Piccolo, Domenico - In: Statistical methods for the evaluation of educational …, (pp. 99-117). 2009
Persistent link: https://www.econbiz.de/10003974724
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Using a multiPLE criteria decision analysis approach for landscape quality assessment
Tangerini, Alexandre (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003674881
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Urban land economic evaluation based on the cloud model
Shiyuan, Hu - 2010
Persistent link: https://www.econbiz.de/10009160616
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Tree-based methods and decision trees
Galimberti, Giuliano; Soffritti, Gabriele - In: Modern analysis of customer surveys : with applications …, (pp. 283-307). 2012
Persistent link: https://www.econbiz.de/10009502512
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Approach to validation and evaluation in qualitative studies of management accounting
Kihn, Lili-Anne; Ihantola, Eeva-Mari - In: Qualitative research in accounting & management : QRAM 12 (2015) 3, pp. 230-255
Persistent link: https://www.econbiz.de/10011338091
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Qualitative and quantitative methodological approach for evaluating public R&D funding
Georgiadis, Nikolas; Iliopoulou, Dimitra; Manthou, Vicky; … - In: The international journal of management science and … (2012) 6, pp. 1-27
This paper presents and demonstrates a qualitative and quantitative methodological approach to the evaluation of public … Research and Development (R&D) funding. This approach aims to support rather than replace traditional evaluation approaches, by … focusing on the input, output and behavioural effects of public R&D funding. This study employs as an evaluation model an …
Persistent link: https://www.econbiz.de/10010353794