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Measuring sales training effectiveness at the behavior and results levels using self- and supervisor evaluations
Attia, Ashraf M.; Honeycutt, Earl D. - In: Marketing intelligence & planning 30 (2012) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10009570860
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Addressing service challenges to improve sales training
Honeycutt, Earl D.; Hodge, Sharon K.; Attia, Ashraf M. - In: Services marketing quarterly 36 (2015) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011398049
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Current sales training practices in the commercial retail banking industry in Malaysia
Jantan, M. Asri; Honeycutt, Earl D. - In: Services marketing quarterly 34 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009726523
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Evaluating sales training effectiveness at the reaction and learning levels
Attia, Ashraf M.; Honeycutt, Earl D.; Fakhr, Rana; … - In: Services marketing quarterly 42 (2021) 1/2, pp. 124-139
Persistent link: https://www.econbiz.de/10012607288