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Not worth the extra cost? : diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
Meißner, Martin
;
Heinzle, Stefanie Lena
;
Decker, Reinhold
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 223-231
Persistent link: https://www.econbiz.de/10009766218
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