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Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen

Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1999 - 2., aktualisierte und erw. Aufl

Persistent link: https://www.econbiz.de/10000680959

Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen

Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1998

Persistent link: https://www.econbiz.de/10000656362

Handbuch Kundenbindungsmanagement

Bruhn, Manfred (ed.); Homburg, Christian (ed.) - 2010 - 7., vollst. überarb. und aktualisierte Aufl.

Persistent link: https://www.econbiz.de/10003901857

Customer Acquisition Excellence : systematisches Management der Neukundengewinnung

Homburg, Christian; Fargel, Tim - 2007

Persistent link: https://www.econbiz.de/10003410397

How to get lost customers back? : a study of antecedents of relationship revival

Homburg, Christian; Hoyer, Wayne D.; Stock, Ruth Maria - 2006

Persistent link: https://www.econbiz.de/10003385644

Sales excellence : systematic sales management

Homburg, Christian; Schäfer, Heiko; Schneider, Janna - 2012 - Softcover reprint

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This book considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few...