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Relationship marketing and networks in entrepreneurship

Halliday, Sue Vaux - In: Entrepreneurship marketing : principles and practice of …, (pp. 230-253). 2011

Persistent link: https://www.econbiz.de/10008822524

Brand identification : a theory-based construct for conceptualizing links between corporate branding, identity and communications

Halliday, Sue Vaux; Kuenzel, Sven - In: Contemporary thoughts on corporate branding and …, (pp. 91-114). 2008

Persistent link: https://www.econbiz.de/10003773427

The chain of effects from reputation and brand personality congruence to brand loyalty : the role of brand identification

Kuenzel, Sven; Halliday, Sue Vaux - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 167-176

Persistent link: https://www.econbiz.de/10008840830

Millennial cultural consumers : co-creating value through brand communities

Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135

Persistent link: https://www.econbiz.de/10010431470

Determinants of customer continuance intention of online shopping

Al-maghrabi, Talal; Dennis, Charles; Halliday, Sue Vaux; … - In: The international journal of business science & applied … 6 (2011) 1, pp. 41-66

The purpose of this study is to clarify theory and identify factors that could explain the level of continuance intention of e-shopping. A revised technology acceptance model integrates expectation confirmation theory and investigates effects of age differences. An online survey of internet...

Persistent link: https://www.econbiz.de/10011894315