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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008933750
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of marketing 75 (2011) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
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When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian; Müller, Michael; Klarmann, Martin - 2010
Persistent link: https://www.econbiz.de/10008937919
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Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt : eine branchenübergreifende Untersuchung
Müller, Michael - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003915278