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Consumer e-confusion on the internet
Walsh, Gianfranco; Frenze, Tobias; Mitchell, Vincent-Wayne - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 17-21
Persistent link: https://www.econbiz.de/10002227344
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The role of imagination and brand personification in brand relationships
Huang, Hazel H.; Mitchell, Vincent-Wayne - In: Psychology & marketing 31 (2014) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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"There is no place like my mall" : consumer reactions to the absence of mall experiences
Vilnai-Yavetz, Iris; Gilboa, Shaked; Mitchell, Vincent-Wayne - In: The journal of services marketing 36 (2022) 4, pp. 563-583
Persistent link: https://www.econbiz.de/10013407563