//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
PROGRAM-LENGTH COMMERCIALS AND...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
12
Konsumentenverhalten
12
Marketing theory
8
Marketingtheorie
8
Advertising effects
7
USA
7
United States
7
Werbewirkung
7
Advertising
6
Business ethics
5
Unternehmensethik
5
Werbung
5
Ethics
4
Ethik
4
Marktforschung
4
Theorie
4
Theory
4
Bibliometrics
3
Bibliometrie
3
Economic ethics
3
Market research
3
Marketing
3
Print advertising
3
Printwerbung
3
Religion
3
Wirtschaftsethik
3
Arbeitsmobilität
2
Artificial intelligence
2
Celebrity endorsement
2
Celebrity-Werbung
2
Children from single mother families
2
China
2
Decision theory
2
Economic history
2
Emerging economies
2
Entscheidungstheorie
2
Ethnic discrimination
2
Ethnische Diskriminierung
2
Handelsmarke
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Hyman, Michael R.
2
Beldona, Srikanth
1
Good, Megan C.
1
Goudge, Darrell
1
Gupta, Samir
1
Polonsky, Michael J.
1
Published in...
All
International journal of retail & distribution management
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
2
Inactivity and the dynamics of relationship development : a proposed model
Polonsky, Michael J.
;
Gupta, Samir
;
Beldona, Srikanth
; …
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 257-273
Persistent link: https://www.econbiz.de/10003988725
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->