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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Más Ruiz, Francisco José
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Casado, Ana Belén
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ECONIS (ZBW)
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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
2
The negative effects of failed service recoveries
Casado-Díaz, Ana B.
;
Nicolau-Gonzálbez, Juan L.
;
Más …
-
2008
Persistent link: https://www.econbiz.de/10003826363
Saved in:
3
Reacción del consumidor ante el retraso de un servicio
Casado, Ana Belén
(
contributor
); …
-
2001
-
[Elektronische Ressource], 1. ed
Persistent link: https://www.econbiz.de/10001587806
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