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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Sales promotion
2,021
Verkaufsförderung
1,930
Consumer behaviour
1,264
Konsumentenverhalten
1,246
Cause-related marketing
426
Sales-promotion
411
Cause-Related Marketing
394
Marketingmanagement
350
Pricing strategy
344
Preismanagement
343
Marketing management
341
Einzelhandel
305
Retail trade
300
Theorie
262
Theory
259
Relationship marketing
247
Werbewirkung
227
Advertising effects
223
Advertising
215
Werbung
210
USA
200
United States
196
Marketing
189
Markenführung
186
Brand management
185
consumer choice
185
Deutschland
177
Germany
162
Consumer choice
145
Corporate social responsibility
140
Online-Marketing
138
Internet marketing
136
Online retailing
136
Online-Handel
135
Verkauf
133
Corporate Social Responsibility
129
Selling
123
Brand image
112
Markenimage
112
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Undetermined
112
Free
28
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Article
187
Book / Working Paper
59
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Article in journal
173
Aufsatz in Zeitschrift
173
Aufsatz im Buch
16
Book section
16
Hochschulschrift
9
Graue Literatur
6
Guidebook
6
Non-commercial literature
6
Ratgeber
6
Thesis
5
Lehrbuch
4
Textbook
4
Arbeitspapier
3
Collection of articles of several authors
3
Sammelwerk
3
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3
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1
Bibliografie
1
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1
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1
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1
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1
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1
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1
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1
Handbuch
1
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1
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1
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English
214
German
32
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Thomas, Sujo
9
Usman, Osly
5
Bhatt, Viral
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Amawate, Vibhas
3
Bijmolt, Tammo H. A.
3
Chawla, Deepak
3
Deb, Madhurima
3
Gourio, Francois
3
Kureshi, Sonal
3
Patel, Ritesh
3
Ballensiefen, Benjamin
2
Breugelmans, Els
2
Capriello, Antonella
2
Chang, Chun-Tuan
2
Duarte, Paulo
2
Fearne, Andrew P.
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Geyer, Günther
2
Gupta, Shruti
2
Hanks, Lydia
2
Huang, Rui
2
Huchzermeier, Arnd
2
Ieva, Marco
2
Johnston, Mark W.
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Knaf, Michael
2
Ko, Wai Wai
2
Latusi, Sabrina
2
Li, Zonghuo
2
Liu, Gordon
2
Loureiro, Sandra Maria Correia
2
Luceri, Beatrice
2
Madhani, Pankaj M.
2
Marshall, Greg W.
2
Mattila, Anna S.
2
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AMACOM
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
National Bureau of Economic Research
1
Shaker Verlag
1
Universität Greifswald
1
Universität Ulm
1
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Journal of retailing and consumer services
12
International review on public and non-profit marketing
9
International journal of retail & distribution management
4
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
4
Company and customer relations
3
European journal of marketing : EJM
3
Journal of business economics : JBE
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of nonprofit & public sector marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
SpringerLink / Bücher
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of electronic customer relationship management : IJECRM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of logistics : research and applications
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of value chain management : IJVCM
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Strategic corporate communication in the digital age
2
The journal of applied business research
2
The marketing review
2
World review of entrepreneurship, management and sustainable development
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
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ECONIS (ZBW)
246
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1
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
2
Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.
;
Gadhavi, Dharmesh D.
;
Shukla, Yupal S.
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
Saved in:
3
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
4
It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff
;
Smith, Dustin
;
Liu, Richie L.
;
Arthurs, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
Saved in:
5
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
6
Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika
;
Singh, Rajshree
- In:
International journal of business competition and …
5
(
2016
)
1/2/3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
Saved in:
7
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
8
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
9
Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
Saved in:
10
How consumers respond to corporate social responsibility initiative : cause related marketing vs philantrophy
Pertiwi, Lisia Astari
;
Balqiah, Tengku Ezni
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 136-146
Persistent link: https://www.econbiz.de/10011915537
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