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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Effect of cause-related marketing on corporate image and purchase intention : evidence from India
Rathod, Khuman L.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International journal of business and emerging markets … 6 (2014) 3, pp. 230-246
Persistent link: https://www.econbiz.de/10010460802
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Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora; Youn, Seounmi; Yoon, Doyle - In: Journal of marketing communications 20 (2014) 6, pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
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It's all good : corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers
Joireman, Jeff; Smith, Dustin; Liu, Richie L.; Arthurs, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 32-49
Persistent link: https://www.econbiz.de/10011293445
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak; Gupta, Shruti - In: International journal of Indian culture and business … 24 (2021) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung - In: Journal of promotion management : JPM 22 (2016) 6, pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
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How consumers respond to corporate social responsibility initiative : cause related marketing vs philantrophy
Pertiwi, Lisia Astari; Balqiah, Tengku Ezni - In: ASEAN marketing journal : Association of Southeast … 8 (2016) 2, pp. 136-146
Persistent link: https://www.econbiz.de/10011915537