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~subject:"Beziehungsmarketing"
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Customer centric HRM
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Beziehungsmarketing
Relationship marketing
25,963
Personalmanagement
22,141
Human Resource Management
21,988
Consumer behaviour
8,822
Konsumentenverhalten
8,788
Organisationsstruktur
6,513
Organizational structure
6,249
Deutschland
5,665
Customer satisfaction
5,429
Kundenzufriedenheit
5,381
Theorie
5,363
Theory
5,291
Germany
5,275
Service quality
4,020
Dienstleistungsqualität
3,996
Personalpolitik
3,426
Human resource management
3,049
USA
2,804
Strategisches Management
2,680
Brand management
2,637
Markenführung
2,634
United States
2,634
Strategic management
2,392
Lieferantenmanagement
2,270
Supplier relationship management
2,269
Unternehmenserfolg
2,244
Firm performance
2,188
Social Web
2,089
Social web
2,087
Organizational change
2,004
Personalentwicklung
1,980
Multinationales Unternehmen
1,960
Marketingmanagement
1,946
Marketing management
1,934
Job satisfaction
1,926
Brand image
1,887
Arbeitszufriedenheit
1,883
Markenimage
1,880
Organisatorischer Wandel
1,854
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3,362
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31
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1,448
Thesis
1,172
Graue Literatur
1,050
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1,050
Working Paper
687
Arbeitspapier
658
Collection of articles of several authors
551
Sammelwerk
551
Case study
445
Fallstudie
445
Aufsatzsammlung
375
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
136
Konferenzbeitrag
136
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
102
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70
Collection of articles written by one author
54
Sammlung
54
Reprint
47
Glossar enthalten
24
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24
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24
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19
Systematic review
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Übersichtsarbeit
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English
20,159
German
5,124
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Czech
6
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4
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4
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3
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Russian
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
All
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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Source
All
ECONIS (ZBW)
25,141
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
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1
Die kundenorientierte Personalabteilung : Ziele und Prozesse des effizienten HR-Management
Ackermann, Karl-Friedrich
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000980217
Saved in:
2
Management interner Kunden-Lieferanten-Beziehungen
Künzel, Hansjörg
-
1999
Persistent link: https://www.econbiz.de/10001370930
Saved in:
3
Das Konzept der Auftragsabwicklungssegmente aus personeller und organisatorischer Sicht : eine theoretische und empirische Untersuchung
Frings, Stefan
-
2001
-
1. Aufl
Persistent link: https://www.econbiz.de/10013432115
Saved in:
4
Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
Saved in:
5
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
6
Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
Saved in:
7
Kundenorientierung strategischer Geschäftseinheiten : Operationalisierung und Messung
Utzig, Bernhard Peter
-
1997
Persistent link: https://www.econbiz.de/10000627306
Saved in:
8
Analyse organisatorischer Parameter zur Planung und Umsetzung von Produktinnovationen auf Basis von Simultaneous Engineering - konzeptionelle Aufarbeitung und empirische Untersuchu...
Riedmaier, Uta M.
-
1998
Persistent link: https://www.econbiz.de/10000674016
Saved in:
9
Näher an Markt und Kunden : Cross-Selling in einem globalen Konzern
Nieraad, Thomas
;
Bürgi, Roland
;
Coppée, Patrick
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 26-29
Persistent link: https://www.econbiz.de/10003719229
Saved in:
10
Strategische Aspekte der Organisation von Servicebereichen : marktorientierte Gestaltungsempfehlungen zum räumlichen Zentralisierungsgrad von After-Sales-Services
Jakopin, Nejc M.
;
Heinrich, Jan H.
- In:
Der Markt : international journal of marketing
47
(
2008
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003757318
Saved in:
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