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A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Inoue, Yuhei; Kent, Aubrey - In: Journal of business ethics : JOBE 121 (2014) 4, pp. 621-633
Persistent link: https://www.econbiz.de/10010379899
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The NASCAR experience : examining the influence of fantasy sport participation on "non-fans"
Goldsmith, Andrew L.; Walker, Matthew - In: Sport management review 18 (2015) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10011333349
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Attracting Facebook "fans" : the importance of authenticity and engagement as a social networking strategy for professional sport teams
Pronschinske, Mya; Groza, Mark D.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 221-231
Persistent link: https://www.econbiz.de/10009710128
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Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
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Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762