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~subject:"Beziehungsmarketing"
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Foundations of trust, interper...
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Beziehungsmarketing
Relationship marketing
25,939
Vertrauen
16,812
Confidence
16,196
Consumer behaviour
11,274
Konsumentenverhalten
11,181
Social capital
9,388
Soziale Beziehungen
8,577
Social relations
8,298
Sozialkapital
8,231
Theorie
6,458
Theory
6,293
Customer satisfaction
5,675
Kundenzufriedenheit
5,585
Deutschland
4,831
Trust
4,729
Germany
4,476
Service quality
4,138
Dienstleistungsqualität
4,112
trust
3,763
Konzern
3,617
Social Web
3,287
Social web
3,285
Soziales Netzwerk
3,285
Social network
3,154
Corporate group
2,932
Lieferantenmanagement
2,876
Supplier relationship management
2,874
Brand management
2,848
Experiment
2,840
Markenführung
2,836
USA
2,810
social capital
2,724
United States
2,651
Electronic Commerce
2,435
E-commerce
2,357
Brand image
2,116
Markenimage
2,107
Online-Marketing
1,982
Internet marketing
1,971
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Online availability
All
Undetermined
8,421
Free
3,346
Type of publication
All
Article
18,365
Book / Working Paper
6,868
Journal
31
Type of publication (narrower categories)
All
Article in journal
14,875
Aufsatz in Zeitschrift
14,875
Aufsatz im Buch
3,371
Book section
3,371
Hochschulschrift
1,448
Thesis
1,172
Graue Literatur
1,048
Non-commercial literature
1,048
Working Paper
685
Arbeitspapier
656
Collection of articles of several authors
551
Sammelwerk
551
Case study
445
Fallstudie
445
Aufsatzsammlung
374
Ratgeber
230
Guidebook
213
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
136
Konferenzbeitrag
136
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
102
Conference proceedings
70
Collection of articles written by one author
54
Sammlung
54
Reprint
47
Glossar enthalten
24
Glossary included
24
Interview
24
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Amtsdruckschrift
15
Fallstudiensammlung
15
Government document
15
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English
20,136
German
5,123
French
23
Polish
15
Italian
12
Czech
6
Swedish
4
Undetermined
4
Romanian
3
Spanish
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
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Author
All
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Institution
All
Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
All
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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less ...
Source
All
ECONIS (ZBW)
25,117
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
Showing
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1
Role of
community
trust
in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Trust
me,
trust
me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
134
(
2021
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
Saved in:
3
Trust
and belonging in individual and organizational relationships
Allen, Kelly-Ann
;
Svendsen, Gert Tinggaard
;
Syed Marwan …
- In:
Strategic corporate communication in the digital age
,
(pp. 19-31)
.
2021
Persistent link: https://www.econbiz.de/10012491026
Saved in:
4
Trust
and distrust in buyer-supplier relationships : an exploratory experimental study
Chen, Jie
;
Lewis, Michael
- In:
International journal of operations & production management
44
(
2024
)
2
,
pp. 515-537
Persistent link: https://www.econbiz.de/10014468371
Saved in:
5
The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.
;
Ross, William T.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
3
,
pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
Saved in:
6
Unfriending on Facebook : factors affecting online relationship termination in social networks and its impact on business
Sibona, Christopher
;
Walczak, Steven
- In:
International journal of business environment : IJBE
6
(
2014
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10010390817
Saved in:
7
Sentiment analysis of behavioural attributes for effective supply chain relationships : a fuzzy goal-setting approach
Shipley, Margaret F.
;
Cao, Ray Qing
;
McKee, Rob Austin
- In:
International journal of business performance and …
11
(
2020
)
2
,
pp. 128-151
Persistent link: https://www.econbiz.de/10012271045
Saved in:
8
Trusting as a "leap of faith" :
trust
-building practices in client-consultant relationships
Nikolova, Natalia
;
Möllering, Guido
;
Reihlen, Markus
- In:
Scandinavian journal of management
31
(
2015
)
2
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011311624
Saved in:
9
Power symmetry and the development of
trust
in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos
;
Julkunen, Saara
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
Saved in:
10
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S.
;
Wu, Sheng
- In:
Human systems management : HSM
34
(
2015
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011316590
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