The present study is an investigation into the penetration of business-to-consumer e-commerce in Thailand. The study has been conducted by a field survey among the consumers by questionnaire method and collected samples from regular online and regular offline shoppers in the country. The total...

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...