Similar Search Results

Aritonang R., Lerbin R. - In: Market : review for marketing theory and practice 26 (2014) 1, pp. 77-91

Persistent link: https://www.econbiz.de/10010487163

Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions

Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654

Persistent link: https://www.econbiz.de/10012417384

Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction

Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32

Persistent link: https://www.econbiz.de/10012132566

The influence of identity-driven customer engagement on purchase intention

Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347

Persistent link: https://www.econbiz.de/10011995641

Avatar-Mediated communication and social identification

Teng, Ching-I; Dennis, Alan; Dennis, Alexander S. - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1171-1201

Avatar-mediated communication (AMC), commonly used in online environments such as games and the emerging metaverse, is different from traditional computer-mediated communication in that it is a human-object-object-human relationship mediated by the individual's avatar and the avatar of the...

Persistent link: https://www.econbiz.de/10014582263