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Beziehungsmarketing
Consumer behaviour
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Brand image
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Brand management
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Diffusion of innovation
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Chopra, Anjali
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Jacob, Isaac
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Khanna, Monica
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Journal of marketing for higher education
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
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Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
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