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Beziehungsmarketing
Consumer behaviour
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Fitchett, James
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McDonagh, Pierre
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Østergaard, Per
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Customer service : empowerment and entrapment
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Marketing theory
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ECONIS (ZBW)
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Relationship marketing and the order of simulation
Østergaard, Per
;
Fitchett, James
- In:
Marketing theory
12
(
2012
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009658911
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Relationship marketing, e-commerce and the emancipation of the consumer
Fitchett, James
;
McDonagh, Pierre
- In:
Customer service : empowerment and entrapment
,
(pp. 191-199)
.
2001
Persistent link: https://www.econbiz.de/10001628795
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