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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven; Hubert, Frank; Huber, Frank - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
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Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven - 2005 - Gabler Edition Wissenschaft
Der Wettbewerb im deutschen Fernsehmarkt ist in den vergangenen Jahren stark angestiegen. Die Folge dieser Entwicklung ist eine schier unüberschaubare Vielfalt an TV-Angeboten, die vom Zuschauer zunehmend als austauschbar wahrgenommen werden. Um sich in diesem schwierigen marktlichen Umfeld...
Persistent link: https://www.econbiz.de/10013517395
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Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles; Gomwe, Adolf Garikai; Jaiyeoba, … - In: Journal of African business 23 (2022) 4, pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
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Customer migration patterns : evidence from a North American retailer
Mark, Tanya; Lemon, Katherine N.; Vandenbosch, Mark B. - In: Journal of marketing theory and practice 22 (2014) 3, pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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The impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies : (case study: D...
Rezaei, Mohsen; Nemati, Karim - In: Dutch journal of finance and management 1 (2017) 2/43, pp. 1-5
The aim of this study was to investigate the impact of purchase intent, word of mouth advertising and skill domain of seller on quality of customer relationship to sale life and savings insurance policies on Dana Insurance Co., Bushehr. The research method was descriptive, correlation type. Its...
Persistent link: https://www.econbiz.de/10012063213
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486