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We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...
Persistent link: https://www.econbiz.de/10010393118
Purpose - the purpose of the article is to present the customers (the auction site's users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research...
Persistent link: https://www.econbiz.de/10013348765
Persistent link: https://www.econbiz.de/10012155288
There is overwhelming evidence that emotions are a significant determinant of consumer behavior. A customer may get angry if he feels that he is being treated unfairly by his supplier and that may make him more likely to switch to an alternative provider. We model the strategic interaction...
Persistent link: https://www.econbiz.de/10014040057
A study was carried out in the Guntur district of Andhra Pradesh with 366 randomly collected samples to examine the reason behind the popularity and customer patronage for the khadi brand. It was found that the Khadi branded products gained a strong customer base due to the product quality...
Persistent link: https://www.econbiz.de/10014079991
Bank customers are not financial experts, and yet they make high-stakes decisions that can substantively affect personal wealth. This raises questions about how non-experts actually make financial decisions. How do investors search for information? How does the information they look up map into...
Persistent link: https://www.econbiz.de/10013137033
We introduce a novel stochastic control model for the problem of a service firm interacting over time with one of its customers. The firm has two service modes available, which differ in their expected reward rates as well as their volatilities (risk). The firm's objective is to maximize the...
Persistent link: https://www.econbiz.de/10012852193
This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to another. Analysing 45 brands in three consumer product categories in the UK, we find that the changes follow a U shape pattern. Brand loyalty declines sharply as households shift...
Persistent link: https://www.econbiz.de/10014182220
This paper presents estimation results on the size and loyalty of sport teams’ supporter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In a first stage, a random utility model for a representative...
Persistent link: https://www.econbiz.de/10014195563
We demonstrate that brand relationships affect perceptions of a brand’s closeness to the self, resulting in mindset congruency effects when matched with an appropriate construal level. Brand relationships that are closer (distal) to the self yield improved evaluations when brand information is...
Persistent link: https://www.econbiz.de/10014121675