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Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio; Pontes, Nicolas; Thomas, Dominic; … - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
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Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian; Greer, Dominique A.; Pontes, Nicolas; … - In: The journal of services marketing 37 (2023) 4, pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
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The impact of service failure and recovery on target and observing customers : a comparative study
Sharifi, Seyed Shahin; Palmeira, Mauricio; Ma, Junzhao; … - In: Journal of hospitality marketing & management 26 (2017) 8, pp. 889-910
Persistent link: https://www.econbiz.de/10011784161
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001