Basic business models consist of identification of customers, analysis of the customers' needs, and plans for efficiently delivering solutions to such needs at a profit. The business model of motor sports has evolved to prominently feature corporate sponsorship as a B2B exchange mechanism that...

The purpose of this work is to advance the research of corporate sponsorship as a means of business-to-business (B2B) sports marketing towards a network conceptualization, which can be dissected from both the perspective of the sponsoring firms and that of the sponsored enterprise (i.e., teams,...