Credibly representing category-of-goods mental accounting in an intertemporal optimisation framework is notoriously difficult. Although agent-based models provide the flexibility necessary to represent much more types of consumer behaviour than standard optimisation techniques, no comprehensive...

Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers. We analyze household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of...

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...