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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Business network
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Unternehmensnetzwerk
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KMU
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SME
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Customer value
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Rajala, Risto
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Böhm, Eva
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Isabelle, Diane A.
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Kohtamäki, Marko
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Leminen, Seppo
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Makkonen, Hannu
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Saarikorpi, Mervi
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Salonen, Anna
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technoentrepreneurship : IJTE
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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2
Do relationships facilitate growth in small technology firms?
Westerlund, Mika
;
Rajala, Risto
;
Leminen, Seppo
; …
- In:
International journal of technoentrepreneurship : IJTE
3
(
2015/2017
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10011719647
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3
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
4
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
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