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Beziehungsmarketing
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Journal of retailing and consumer services
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359
International journal of hospitality management
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116
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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EconStor
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1
Reward point accumulation behaviour of credit card users in Pune city
John, Shilly
- In:
International journal of applied behavioral economics : …
11
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014276910
Saved in:
2
Perceptions of consumers in the financial industry under a qualitative data analysis methodology
Mongay, Jorge
- In:
International journal of trade and global markets
9
(
2016
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10011547851
Saved in:
3
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
Pandit, Ameet
;
Vilches-Montero, Sonia
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 355-360
Persistent link: https://www.econbiz.de/10011529001
Saved in:
4
Consumer trust relations with payment cards and banks : an exploratory study
Koivunen, Tuija
;
Tuorila, Helena
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011299586
Saved in:
5
Kundenkarten als Kundenbindungsinstrument des Handels
Helm, Roland
;
Ludl, Michaela
-
2004
Persistent link: https://www.econbiz.de/10001993626
Saved in:
6
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
7
Price incentives and consumer payment behaviour
Simon, John
;
Smith, Kylie
;
West, Tim
-
2009
Persistent link: https://www.econbiz.de/10003857610
Saved in:
8
Price incentives and consumer payment behaviour
Simon, John
;
Smith, Kylie
;
West, Tim
- In:
Journal of banking & finance
34
(
2010
)
8
,
pp. 1759-1772
Persistent link: https://www.econbiz.de/10008664175
Saved in:
9
What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009572798
Saved in:
10
Credit where it is due : drivers of loyalty to credit cards
Parahoo, Sanjai K.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10009510585
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