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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
18
Konsumentenverhalten
17
Service quality
11
Customer satisfaction
10
Dienstleistungsqualität
10
Relationship marketing
10
Kundenzufriedenheit
8
Dienstleistungssektor
7
Salespeople
7
Service industry
7
USA
7
United States
7
Verkaufspersonal
7
Beschwerdemanagement
6
Complaint management
6
Confidence
5
Customer service
5
Kundenservice
5
Vertrauen
5
Artificial intelligence
4
Brand management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Green marketing
4
Markenführung
4
Nachhaltigkeit
4
Online retailing
4
Online-Handel
4
Sustainability
4
service failure
4
Öko-Marketing
4
Arbeitsleistung
3
Distribution channel
3
Einzelhandel
3
Emotion
3
Job performance
3
Marketing
3
Performance measurement
3
Performance-Messung
3
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Brady, Michael K.
8
Cronin, J. J.
2
Hollebeek, Linda D.
2
Sprott, David E.
2
Voorhees, Clay M.
2
Aksoy, Lerzan
1
Allen, Alexis M.
1
Andrews, Demetra
1
Brusco, Michael J.
1
Fox, Gavin L.
1
Giebelhausen, Michael D.
1
Gleim, Mark R.
1
Grewal, Dhruv
1
Gustafsson, Anders
1
Hopkins, Lucas M.
1
McColl-Kennedy, Janet R.
1
Pelser, Jan
1
Pugh, Harrison B.
1
Robinson, Stacey G.
1
Roehm, Michelle L.
1
Ruyter, Ko de
1
Satornino, Cinthia B.
1
Sirianni, Nancy J.
1
Smith, Jeffery S.
1
Wetzels, Martin
1
Wilson, Andrew E.
1
Witell, Lars
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Wuenderlich, Nancy V.
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Journal of retailing
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of service research : JSR
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The journal of services marketing
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ECONIS (ZBW)
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Against the green : a multi-method examination of the barriers to green consumption
Gleim, Mark R.
;
Smith, Jeffery S.
;
Andrews, Demetra
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10009732746
Saved in:
3
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
4
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
5
One firm’s loss is another’s gain : capitalizing on other firms’ service failures
Allen, Alexis M.
;
Brady, Michael K.
;
Robinson, Stacey G.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 648-662
Persistent link: https://www.econbiz.de/10011340264
Saved in:
6
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
7
A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.
;
Brady, Michael K.
;
Hopkins, Lucas M.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
Saved in:
8
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
9
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
10
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
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