Narrow search
Showing 1 - 10 of 12
Cover Image
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.; Zhang, Yufei; Calantone, Roger J. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Cover Image
Information search and product returns across mobile and traditional online channels
Zhang, Yufei; Voorhees, Clay M.; Chen, Lin; Chiang, Jeongwen - In: Journal of retailing 98 (2022) 2, pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Cover Image
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk; Calantone, Roger J.; Wang, Joyce Feng - In: Journal of business research : JBR 69 (2016) 12, pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Cover Image
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.; Robinson, Stacey G.; Voorhees, Clay M. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Cover Image
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.; Sharma, Pratyush Nidhi; Morgeson, … - In: Journal of retailing 95 (2019) 1, pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Cover Image
How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun; Zhao, Yanhui; Hou, Limin - In: Industrial marketing management : the international … 90 (2020), pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
Cover Image
Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Cover Image
A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying; Sternquist, Brenda J.; Zhang, Chun; … - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
Cover Image
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Cover Image
Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships
Jean, Ruey-Jer Bryan; Kim, Daekwan; Chiou, Jyh-She; … - In: International business review : the official journal of … 27 (2018) 4, pp. 838-851
Persistent link: https://www.econbiz.de/10011906767