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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
66
Innovation
45
New product development
45
Produktentwicklung
45
USA
35
United States
33
Innovation management
27
Innovationsmanagement
27
Consumer behaviour
23
Konsumentenverhalten
22
Theorie
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Theory
20
Marketing management
19
Marketingmanagement
19
Lieferantenmanagement
13
Relationship marketing
13
Supplier relationship management
13
Firm performance
12
Unternehmenserfolg
12
Industrie
11
Manufacturing industries
11
International marketing
10
Marketing
10
Salespeople
10
Verkaufspersonal
10
Brand management
9
Knowledge management
9
Markenführung
9
Bibliometrics
8
Bibliometrie
8
Capital income
8
Forecasting model
8
Führungskräfte
8
Kapitaleinkommen
8
Managers
8
Prognoseverfahren
8
Social Web
8
Social web
8
B-to-B-Marketing
7
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English
12
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Calantone, Roger J.
7
Zhang, Yufei
3
Hult, G. Tomas M.
2
Voorhees, Clay M.
2
Zhao, Yanhui
2
Baldus, Brian
1
Baldus, Brian J.
1
Chen, Lin
1
Chen, Zhenjiao
1
Chiang, Jeongwen
1
Chiou, Jyh-She
1
Giebelhausen, Michael
1
Hou, Limin
1
Huang, Ying
1
Hughes, Douglas E.
1
Jean, Ruey-Jer Bryan
1
Kim, Daekwan
1
Li, Yang-Jun
1
Morgeson, Forrest V.
1
Nguyen, Hang T.
1
Pratt, Alexander B.
1
Rakthin, Sirisuhk
1
Richards, Keith A.
1
Robinson, Stacey G.
1
Sharma, Pratyush Nidhi
1
Shen, Xiao-Liang
1
Spreng, Richard A.
1
Sternquist, Brenda J.
1
Sun, Yongqiang
1
Voorhees, Clay
1
Wang, Feng
1
Wang, Guocai
1
Wang, Joyce
1
Wang, Joyce Feng
1
Wang, Xinchun
1
Zhang, Chun
1
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Journal of retailing
3
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
12
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1
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
2
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
3
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
6
How does green innovation affect supplier-customer relationships? : a study on customer and relationship contingencies
Wang, Xinchun
;
Zhao, Yanhui
;
Hou, Limin
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 170-180
Persistent link: https://www.econbiz.de/10012322022
Saved in:
7
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
8
A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying
;
Sternquist, Brenda J.
;
Zhang, Chun
; …
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
Saved in:
9
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
10
Strategic orientations, joint learning, and innovation generation in international customer-supplier relationships
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
;
Chiou, Jyh-She
; …
- In:
International business review : the official journal of …
27
(
2018
)
4
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011906767
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