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How effective are rewards programs in promoting payment card usage? : empirical evidence

Carbó Valverde, Santiago; Liñares-Zegarra, José M. - 2009

Card issuers have mainly relied on rewards programs as their main strategic driver to increase electronic payments. However, there is scarce evidence on the effectiveness of rewards programs. This paper offers novel evidence on two key issues: i) it measures the impact of rewards programs on the...

Persistent link: https://www.econbiz.de/10003969545

Perceptions of consumers in the financial industry under a qualitative data analysis methodology

Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10011547851

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Pandit, Ameet; Vilches-Montero, Sonia - In: Journal of retailing and consumer services 31 (2016), pp. 355-360

Persistent link: https://www.econbiz.de/10011529001

Consumer trust relations with payment cards and banks : an exploratory study

Koivunen, Tuija; Tuorila, Helena - In: International journal of consumer studies 39 (2015) 2, pp. 85-93

Persistent link: https://www.econbiz.de/10011299586

Kundenkarten als Kundenbindungsinstrument des Handels

Helm, Roland; Ludl, Michaela - 2004

Persistent link: https://www.econbiz.de/10001993626

A hybrid data mining approach for credit card usage behavior analysis

Tsai, Chieh-Yuan - In: E-business and telecommunications : 4th international …, (pp. 85-97). 2008

Persistent link: https://www.econbiz.de/10003802876

Price incentives and consumer payment behaviour

Simon, John; Smith, Kylie; West, Tim - 2009

Persistent link: https://www.econbiz.de/10003857610

Price incentives and consumer payment behaviour

Simon, John; Smith, Kylie; West, Tim - In: Journal of banking & finance 34 (2010) 8, pp. 1759-1772

Persistent link: https://www.econbiz.de/10008664175

What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes

Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; … - In: The international review of retail, distribution and … 22 (2012) 4, pp. 365-383

Persistent link: https://www.econbiz.de/10009572798

Credit where it is due : drivers of loyalty to credit cards

Parahoo, Sanjai K. - In: The international journal of bank marketing : IJBM 30 (2012) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10009510585

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