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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Electronic Commerce
23,631
Internet
21,715
E-commerce
21,016
Marketingmanagement
16,946
Marketing management
16,360
Consumer behaviour
7,575
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3,512
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3,274
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3,100
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2,488
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2,399
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2,272
Einzelhandel
2,230
Retail trade
2,160
Digitization
2,068
Lieferantenmanagement
2,068
Supplier relationship management
2,067
Innovation
1,934
SME
1,903
KMU
1,891
Strategisches Management
1,806
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1,733
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Homburg, Christian
18
Bruhn, Manfred
17
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16
Kumar, V.
15
Verhoef, Peter C.
14
Bauer, Hans H.
12
Piller, Frank T.
12
Quach, Sara
12
Wirtz, Bernd W.
11
Palmatier, Robert W.
10
Schumann, Jan Hendrik
10
Terho, Harri
9
Thaichon, Paramaporn
9
Thaichon, Park
9
Wilde, Klaus D.
9
Grönroos, Christian
8
Kleinaltenkamp, Michael
8
Ratten, Vanessa
8
Ruyter, Ko de
8
Hammerschmidt, Maik
7
Krafft, Manfred
7
Leimstoll, Uwe
7
Meffert, Heribert
7
Petersen, J. Andrew
7
Sheth, Jagdish N.
7
Stormer, Henrik
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Ahlert, Dieter
6
Chaffey, Dave
6
Eggert, Andreas
6
Fink, Klaus-J.
6
Herrmann, Andreas
6
Hippner, Hajo
6
Hollensen, Svend
6
Hudetz, Kai
6
Jebarajakirthy, Charles
6
Karjaluoto, Heikki
6
Knittel, Christopher R.
6
Laukkanen, Tommi
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Erich-Schmidt-Verlag <Berlin>
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Kompetenzschwerpunkt E-Business
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NetLibrary, Inc
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marketing-Börse GmbH
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Chartered Institute of Marketing
1
Cranfield School of Management
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Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Econometrisch Instituut <Rotterdam>
1
European Marketing Academy
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Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
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Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
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Journal of retailing and consumer services
90
Industrial marketing management : the international journal for industrial and high-tech firms
84
Journal of business research : JBR
80
International journal of electronic customer relationship management : IJECRM
49
The journal of business & industrial marketing
42
Journal of strategic marketing
37
SpringerLink / Bücher
35
Journal of the Academy of Marketing Science
28
International journal of business information systems : IJBIS
25
International journal of internet marketing and advertising : IJIMA
25
Journal of retailing
25
Asia Pacific journal of marketing and logistics
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
International journal of e-business research : an official publication of the Information Resources Management Association
20
Journal of marketing
20
The service industries journal
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Business horizons
18
Cogent business & management
18
European journal of marketing : EJM
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of retail & distribution management
17
Journal of internet commerce
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing intelligence & planning
16
Electronic commerce research
15
Gabler Edition Wissenschaft
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of business-to-business marketing
14
International journal of hospitality management
13
Springer eBook Collection / Business and Economics
13
Electronic markets : the international journal on networked business
12
Europäische Hochschulschriften / 5
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of electronic commerce research : JECR
12
Journal of marketing communications
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The journal of product & brand management
12
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Source
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ECONIS (ZBW)
3,925
USB Cologne (EcoSocSci)
5
EconStor
1
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1
Airlines'
Internet
marketing channels: antecedents to customer relationships
Grenblad, Daniel L.
- In:
Managing customer relationships on the Internet
,
(pp. 157-174)
.
2006
Persistent link: https://www.econbiz.de/10003242447
Saved in:
2
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
3
Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
Saved in:
4
Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim
;
Roberts-Lombard, M.
- In:
The journal of applied business research
32
(
2016
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
Saved in:
5
Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim
;
Roberts-Lombard, Mornay
- In:
The journal of applied business research
32
(
2016
)
3
,
pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
Saved in:
6
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
7
Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
Saved in:
8
Multi-Channel-Management - Struktur und Gestaltung multipler Distribution
Wirtz, Bernd W.
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
31
(
2002
)
5
,
pp. 676-682
Persistent link: https://www.econbiz.de/10001670419
Saved in:
9
Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa
;
Haftor, Darek M.
;
Chowdhury, …
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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