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Beziehungsmarketing
Preismanagement
5
Pricing strategy
5
Consumer behaviour
4
Hotel industry
4
Hotellerie
4
Konsumentenverhalten
4
Competition
3
Internet marketing
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Agglomeration
2
Agglomeration effect
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Agglomerationseffekt
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E-commerce
2
EU countries
2
EU-Staaten
2
Electronic Commerce
2
Facebook
2
Horizontal differentiation
2
Hotels
2
ManyChat
2
Messenger
2
Online retailing
2
Online-Handel
2
Pricing
2
Product differentiation
2
Produktdifferenzierung
2
Quantile regression
2
Wettbewerb
2
chatbot
2
competition
2
consumer perception
2
digital communication
2
digital marketing
2
flow
2
funnel
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lead
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lead magnet
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Estrella-Ramón, Antonia
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Marín-Carrillo, María B.
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Segovia-López, Cristina
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Sánchez-Pérez, Manuel
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel
;
Estrella-Ramón, Antonia
; …
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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