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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Lessmann, Stefan
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Caigny, Arno de
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Coussement, Kristof
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De Bock, Koen W.
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Gabel, Sebastian
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Haupt, Johannes Sebastian
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European journal of operational research : EJOR
1
International journal of forecasting
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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ECONIS (ZBW)
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Unterstützung kundenbezogener Entscheidungsprobleme : eine Analyse zum Potenzial moderner Klassifikationsverfahren
Lessmann, Stefan
;
Voß, Stefan
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
52
(
2010
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10003956300
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2
Incorporating textual information in customer churn prediction models based on a convolutional neural network
Caigny, Arno de
;
Coussement, Kristof
;
De Bock, Koen W.
; …
- In:
International journal of forecasting
36
(
2020
)
4
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10012547130
Saved in:
3
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
4
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
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