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Beziehungsmarketing
Malaysia
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Firm performance
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Immaterielle Werte
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KMU
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Batik
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Mohd Rafi Yaacob
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Zalinawati Abdullah
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Journal for global business advancement : JGBA
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Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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