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Persistent link: https://www.econbiz.de/10010234732
In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets. The profile of the readers matters since advertisers...
Persistent link: https://www.econbiz.de/10012940602
In this study, we investigate a newspaper's decision to expand its product line by adding an online edition that incorporates user-generated content, and the impact of this decision on its slanting of news. We demonstrate that adding an online edition results in reduced profits for competing...
Persistent link: https://www.econbiz.de/10014044077