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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Main sources of big data for the companies
Meghişan-Toma, Georgeta-Mădălina; Meghişan, Gheorghe - 2021
Persistent link: https://www.econbiz.de/10013254539
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Big data analytics : applications in business and marketing
Chaudhary, Kiran; Alam, Mansaf - 2022 - First edition.
IntelligenceShoaib Amin Banday and Samiya KhanIV. Analytics for Marketing Decision Making 12. Big Data Analytics for Market … IntelligenceTripti Paul and Sandip Rakshit13. Data Analytics and Consumer Behaviour Suzanee Malhotra14. Marketing Mode and Survival of … Interval Neutrosophic Hamacher Power Choquet Integral OperatorsPankaj Kakati and Saifur Rahman V. Digital Marketing 17 …
Persistent link: https://www.econbiz.de/10013176594
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Content-based model of web search behavior : an application to TV show search
Liu, Jia; Toubia, Olivier; Hill, Shawndra - In: Management science : journal of the Institute for … 67 (2021) 10, pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing … Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and … Privacy Legal Landscape -- 4. Big Data’s Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer …
Persistent link: https://www.econbiz.de/10012396167
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Potential of big data for marketing: a literature review
Rejeb, Abderahman; Rejeb, Karim; Keogh, John G. - In: Management research and practice : MRP 12 (2020) 3, pp. 60-73
Persistent link: https://www.econbiz.de/10012415198
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Big data in marketing arena : big opportunity/benefit, big challenge, and research trends : an integrated view
Mohammad SA; Rahim, Abdel; Abughazaleh, Zabadi Mohammad - In: Inventi impact: SMEs (2019) 2, pp. 61-65
Persistent link: https://www.econbiz.de/10012288233
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On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.; Lessmann, Stefan; Verbeke, Wouter - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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Big data as a game changer : how does it shape business intelligence within a tourism and hospitality industry context?
Stylos, Nikolaos; Zwiegelaar, Jeremy - In: Big data and innovation in tourism, travel, and …, (pp. 163-181). 2019
Persistent link: https://www.econbiz.de/10012006198