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~subject:"Marktforschung"
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Data Mining - Ein einführender...
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12
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9
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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Wind, Yoram
5
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4
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4
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4
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4
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4
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4
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4
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Wiedmann, Klaus-Peter
4
Wieringa, Jaap E.
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3
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3
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3
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3
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Edward Elgar Publishing
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European Association for Industrial Marketing Research
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GfK-Nürnberg e.V.
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Market Research Society
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2
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2
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2
European Marketing Academy
2
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2
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2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
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1
Academy of Marketing
1
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1
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1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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Journal of business research : JBR
11
International journal of market research
10
Journal of marketing research : JMR
10
SpringerLink / Bücher
10
Europäische Hochschulschriften / 5
9
IRB-Literaturauslese
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Springer eBook Collection
6
Bibliography series / American Marketing Association
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
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4
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Journal of retailing and consumer services
3
Know-how to use
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
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ECONIS (ZBW)
961
USB Cologne (EcoSocSci)
126
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
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10
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1,108
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1
An introduction to data mining
Stephens, Christopher R.
;
Sukumar, R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 455-483)
.
2006
Persistent link: https://www.econbiz.de/10003420644
Saved in:
2
Special issue on data analytics for
marketing
intelligence
Chern, Ching-Chin
(
contributor
)
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 399-494
Persistent link: https://www.econbiz.de/10011373603
Saved in:
3
The
marketing
data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
4
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
5
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
6
Data-Mining für
Marketing
und Vertrieb - kurz und knapp
Höschel, Hans-Peter
-
2007
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003449539
Saved in:
7
Customer-based perceptual map as a
marketing
intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
8
A grid-based approach to exploratory data analysis
Elliott, Steven D
- In:
International journal of market research
64
(
2022
)
6
,
pp. 727-737
Persistent link: https://www.econbiz.de/10013438760
Saved in:
9
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
10
Text mining e-complaints data from e-auction store with implications for Internet
marketing
research
Chen, Kuan C.
- In:
Journal of business & economics research
7
(
2009
)
5
,
pp. 15-23
Persistent link: https://www.econbiz.de/10003861198
Saved in:
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