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~subject:"Bibliometrics"
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Bibliometrics
Bewertung
13,225
Evaluation
13,081
Deutschland
2,443
evaluation
2,286
Theorie
2,159
Theory
2,097
Direktmarketing
1,926
Germany
1,819
Direct marketing
1,579
USA
1,315
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1,099
Wirkungsanalyse
797
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746
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562
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549
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543
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534
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481
EU countries
468
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419
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395
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393
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388
Großbritannien
379
Schätzung
368
Kosten-Nutzen-Analyse
351
United Kingdom
336
Willingness to pay
336
Zahlungsbereitschaftsanalyse
333
Bibliometrie
326
Estimation
326
Hochschule
311
Innovation
307
Cost-benefit analysis
305
Arbeitsmarktpolitik
296
Messung
296
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293
Performance measurement
291
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123
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2
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Graue Literatur
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11
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5
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5
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1
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1
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English
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German
19
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Harhoff, Dietmar
8
Ruiz-Castillo, Javier
8
Zimmermann, Klaus F.
7
Frey, Bruno S.
6
Ketzler, Rolf
6
Imai, Susumu
5
Krishna, Kala
5
Oswald, Andrew J.
5
Zinovyeva, Natalia
5
Aizenman, Joshua
4
Bagues, Manuel F.
4
Cherkashin, Ivan
4
Moed, Henk F.
4
Rafols, Ismael
4
Schmoch, Ulrich
4
Sgroi, Daniel
4
Sylos Labini, Mauro
4
Backes-Gellner, Uschi
3
Bhattacharya, Jay
3
Chiou, Wen-chih
3
Demidova, Svetlana A.
3
Gambardella, Alfonso
3
Giandomenico, Lauren
3
Jappelli, Tullio
3
Kletzer, Kenneth
3
Lin, Chin-chao
3
McKenzie, David J.
3
Osterloh, Margit
3
Packalen, Mikko
3
Papineau, Maya
3
Peracchi, Franco
3
Perng, Chyuan
3
Rivers, Nicholas
3
Thelwall, Mike
3
Walter, Andreas
3
Özler, Berk
3
Abramo, Giovanni
2
Aistleitner, Matthias
2
Albarran, Pedro
2
Albu, Nadia
2
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National Bureau of Economic Research
3
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
1
Deutsche Forschungsgemeinschaft
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Großbritannien / Commission on Local Government in England
1
Max-Planck-Gesellschaft zur Förderung der Wissenschaften
1
National Foreign Assessment Center (U.S.)
1
Ringberg-Symposium <2002, Kreuth>
1
Russell Sage Foundation
1
University of Illinois / Center for International Education and Research in Accounting
1
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Research policy : policy, management and economic studies of science, technology and innovation
19
Discussion paper / Centre for Economic Policy Research
8
CESifo working papers
4
Discussion paper
4
Discussion paper series / IZA
4
Working paper / National Bureau of Economic Research, Inc.
4
Applied economics
3
Journal of business research : JBR
3
Management information systems : mis quarterly
3
NBER Working Paper
3
NBER working paper series
3
Organization : the critical journal of organization, theory and society
3
Qualitative research in organizations and management : an international journal
3
The economic journal : the journal of the Royal Economic Society
3
Working paper / Department of Economics, Universidad Carlos III de Madrid
3
Business research
2
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
2
Discussion paper series / University of Essex, Department of Economics
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economia politica : journal of analytical and institutional economics
2
European journal of operational research : EJOR
2
Health economics review
2
Health marketing quarterly
2
IZA Discussion Paper
2
International journal of business innovation and research
2
International journal of information systems and change management : IJISCM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business economics : JBE
2
Journal of business valuation and economic loss analysis
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of the Academy of Business Education : JABE
2
Journal of travel and tourism marketing
2
LEM working paper series
2
New Zealand economic papers
2
Omega : the international journal of management science
2
Rivista italiana degli economisti : the journal of the Italian Economic Association
2
Schmalenbach business review : sbr
2
Science & public policy : SPP ; journal of the Science Policy Foundation
2
The European journal of health economics
2
The European journal of health economics : HEPAC ; health economics in prevention and care
2
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Source
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ECONIS (ZBW)
318
RePEc
3
Showing
1
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10
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321
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1
A meta-analysis of personal selling elasticities
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10003727165
Saved in:
2
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
3
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
4
Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang
;
Gupta, Sachin
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 629-649)
.
2014
Persistent link: https://www.econbiz.de/10010353470
Saved in:
5
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
6
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
7
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
Saved in:
8
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
9
Financial inducements : growth in DTC magazine advertisements
Good, Megan C.
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
Saved in:
10
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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