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The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa; Guzman, Francisco; Huff, … - In: Journal of business research : JBR 66 (2013) 3, pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
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Special section: Reconceptualizing cross-cultural research in the digital age
Guzman, Francisco (contributor); Huff, Lenard C. (contributor) - In: Journal of business research : JBR 66 (2013) 3, pp. 283-396
Persistent link: https://www.econbiz.de/10009720348
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Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung; Lee, Wei-Na; Jung, Jong-hyuok - In: Journal of business research : JBR 66 (2013) 9, pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
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Understanding the role of culture in advertising
Lee, Wei-Na; Yoo, Jinnie Jinyoung - In: Handbook of research on international advertising, (pp. 20-41). 2012
Persistent link: https://www.econbiz.de/10009513198
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A content analysis of compatible fit among message elements in philanthropy ads
Hong, Ji Mi; Lee, Wei-Na; Heyne, F. J. - In: Journal of promotion management : JPM 24 (2018) 6, pp. 820-844
Persistent link: https://www.econbiz.de/10011979250