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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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The Journal of Consumer Behaviour's first 20 years
Eastman, Jacqueline Kilsheimer; Muncy, James A.; Jain, … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1282-1295
Persistent link: https://www.econbiz.de/10014368266
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The Journal of Advertising's first 50 years
Muncy, James A.; Eastman, Jacqueline Kilsheimer; Iyer, … - In: Journal of advertising 51 (2022) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10013362264
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Artificial intelligence consumer behavior : a hybrid review and research agenda
Jain, Varsha; Wadhwani, Ketan; Eastman, Jacqueline … - In: Journal of consumer behaviour 23 (2024) 2, pp. 676-697
Persistent link: https://www.econbiz.de/10014507465