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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
16
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11
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9
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8
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6
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Pan, Yue
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Sparks, John R.
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Zinkhan, George M.
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Cai, Jane Z.
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Conchar, Margy P.
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Crask, Melvin R.
1
Hirunyawipada, Tanawat
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Hollenbeck, Candice
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Li, Jianpu
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Peters, Cara
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Weng, Gangmin
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of education for business
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Journal of marketing education : JME
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
8
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1
Ethical judgments in business ethics research : definition, and research agenda
Sparks, John R.
;
Pan, Yue
- In:
Journal of business ethics : JOBE
91
(
2010
)
3
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003946222
Saved in:
2
Perceived and implicit ranking of academic journals : an optimization choice model
Xie, Frank Tian
;
Cai, Jane Z.
;
Pan, Yue
- In:
Journal of education for business
87
(
2012
)
5
,
pp. 266-274
Persistent link: https://www.econbiz.de/10009575121
Saved in:
3
Predictors, consequence, and measurement of ethical judgments : review and meta-analysis
Pan, Yue
;
Sparks, John R.
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 84-91
Persistent link: https://www.econbiz.de/10009549710
Saved in:
4
The composition of the editorial boards of general marketing journals
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10010345562
Saved in:
5
When will going green enhance firm performance?
Hirunyawipada, Tanawat
;
Pan, Yue
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 226-241
Persistent link: https://www.econbiz.de/10012483457
Saved in:
6
Projected Destination-Country Image in documentaries : taking wild China and aerial China for example
Li, Jianpu
;
Weng, Gangmin
;
Pan, Yue
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588634
Saved in:
7
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
8
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
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